It begins with a idea. Our designers sketch various possibilities to find the one that will be ideal. From there, a CAD (computer-aided design) model is developed to observe the concept in 3-D. In this phase, endless hours are spent reviewing every aspect of the design, from the stones to the settings, until our vision is complete. Every piece we create features only ethically sourced diamonds with GH or higher color and SI or higher clarity.Simon G. 18K white gold is alloyed with palladium to ensure that the jewelry retains a crisp white color and requires less rhodium plating over time. Most 18k white gold on the market contains 5-8% nickel, but Simon G.’s white gold only contains trace amounts of this metal which reduces the risk of allergic reaction. Creating alloys in-house ensures that our rose and yellow gold will always be the same color tone.